CRM Books

Building Data Mining Applications for CRM

CRM Books
cover of Building Data Mining Applications for CRMAuthor: Alex Berson,Stephen Smith,Kurt Thearling
ASIN: 0071344446
Binding: Paperback
List price: $49.00 USD
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How data mining delivers a powerful competitive advantage!

Are you fully harnessing the power of...

CRM Automation

CRM Books
cover of CRM AutomationAuthor: Barton J. Goldenberg
ASIN: 013008851X
Binding: Paperback
List price: $44.99 USD
Amazon price: $32.39 USD

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Preface It is with great pleasure that I introduce the first edition of CRM Automation. Over the pa...

Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)

CRM Books
cover of Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)Author: Bryan Bergeron
ASIN: 0471206032
Binding: Paperback
List price: $34.95 USD
Amazon price: $27.96 USD

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ESSENTIALS OF CRM

Full of valuable tips, techniques, illustrative real-world exampl...

Inside the Minds: Industry CEOs on Customer Relationship Management (CRM) Software: CEOs from Reynolds & Reynolds, Harte-Hanks,

CRM Books
cover of Inside the Minds: Industry CEOs on Customer Relationship Management (CRM) Software: CEOs from ReynolAuthor: Richard Brock,Gregory J. Hanson,Michael Silton,Beatriz V. Infante,Kenneth D. Tuchman
ASIN: 1587621460
Binding: Paperback
List price: $27.95 USD
Amazon price: $27.95 USD

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Inside the Minds: Profitable Customer Relationships is the most authoritative book ever written on t...

CRM-Defying the Limits

CRM Books
cover of CRM-Defying the LimitsASIN: 1932178066
Binding: Paperback
List price: $195.00 USD
Amazon price: $195.00 USD

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This edition reveals the keys to rolling out a successful CRM implementation- among them are goal se...

G-Crm

CRM Books
cover of G-CrmASIN: 1419607979
Binding: Paperback
List price: $39.99 USD
Amazon price: $39.99 USD

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"A "how to" implement a CRM Casino Marketing strategy in a gaming and hospitality environment with t...

CRM Unplugged: Releasing CRM's Strategic Value

CRM Books
cover of CRM Unplugged: Releasing CRM's Strategic ValueAuthor: Doug Turk,Philip Bligh
ASIN: 0471483044
Binding: Hardcover
List price: $55.00 USD
Amazon price: $46.20 USD

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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key busi...

20: 20 Crm

CRM Books
cover of 20: 20 CrmAuthor: Jon Anton,Laurent Philonenko
ASIN: 0963046454
Binding: Paperback
List price: $24.95 USD
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The contact center is at the heart of many businesses today, and CRM initiatives are making customer...

The Customer Management Scorecard: Managing CRM for Profit

CRM Books
cover of The Customer Management Scorecard: Managing CRM for ProfitAuthor: Neil Woodcock,Bryan Foss,Merlin Stone
ASIN: 0749438959
Binding: Hardcover
List price: $65.00 USD
Amazon price: $65.00 USD

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Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising...

Integrating ERP, CRM, Supply Chain Management, and Smart Materials

CRM Books
cover of Integrating ERP, CRM, Supply Chain Management, and Smart MaterialsAuthor: Dimitris N. Chorafas
ASIN: 0849310768
Binding: Paperback
List price: $79.95 USD
Amazon price: $73.45 USD

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This book brings the reader through the transition of ERP, CRM, and Web applications into integrati...
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