 | Author: Doug Turk,Philip Bligh ASIN: 0471483044 Binding: Hardcover List price: $60.00 USD Amazon price: $49.30 USD Buy from Amazon |
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.[From Amazon.Com]