 | Author: Neil Woodcock,Bryan Foss,Merlin Stone ASIN: 0749438959 Binding: Hardcover List price: $65.00 USD Amazon price: $65.00 USD Buy from Amazon |
Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.[From Amazon.Com]
